Responsible AI in Personal Finance and Business Education
- Kerry Ao
- Sep 20, 2025
- 2 min read
Intertwined uses AI-powered tools in classrooms with purpose, safety, and student well-being at its core. As a member of the EdSAFE AI Alliance, with our CEO Kerry Ao serving on the EdSAFE Industry Council alongside organizations like MagicSchool and McGraw Hill, we are committed to following rigorous benchmarks of ethical AI use.
Intertwined's AI Ethics Commitment
At Intertwined, AI isn’t just a feature—it’s a responsibility. We follow the SAFE Benchmarks Framework from EdSAFE AI to ensure that every AI integration in our simulations and teaching resources adheres to high standards of safety, accountability, fairness, efficacy, and transparency.
What that means in practice:
Safety: We safeguard student data and privacy; protect against misuse or unexpected behavior in AI simulations.
Accountability: Our development process is shaped by diverse stakeholders—educators, tech experts, students—to ensure alignment with real classroom needs and values.
Fairness & Transparency: We continually audit AI models for bias, ensure output is explainable, and make resources accessible to all learners.
Efficacy: We include clear evaluation tools so teachers see how well AI tools are helping student learning, especially across different learner groups.
Continuous Improvement: We monitor, review, iterate, and respond to user feedback and research to ensure our AI tools stay reliable and equitable.
How We Use AI in Our Products
Here are real ways AI is integrated, within a safe, ethical framework:
Feature | What It Does | How It Aligns with SAFE Benchmarks |
Adaptive Simulations | Scenarios (budgeting, business startup, market fluctuations) that adjust difficulty or conditions based on student choices. | Drives efficacy (measuring learning), fairness (supports different learner levels), transparency (teachers see how adaptation works). |
Automated Feedback & Analytics | Tracks student performance, highlights misconceptions, generates reports for teachers. | Accountability (teachers get insight), transparency (clear reporting), safety (secure data practices). |
Lesson-Plan & Resource Recommendations | AI suggests relevant teaching supplements (worksheets, case studies, pacing guides) based on teacher’s goals. | Efficacy (helps alignment with objectives), fairness (supports varied teaching styles), transparency. |
Simulated Financial Environments | Using AI to model market conditions, real-world economic phenomena, credit/security risks for students to explore. | Safety (modeled responsibly), accountability, fairness (ensuring scenarios reflect diverse perspectives), efficacy. |
EdSAFE SAFE Benchmarks: What We Uphold
To be specific, here are some key SAFE Benchmarks our tools map to (from EdSAFE’s framework):
Safety – Protecting student data privacy and applying cybersecurity best practices. Monitoring for misuse.
Accountability – Involving educators, technologists, and learners in designing, deploying, and evaluating our AI features.
Fairness & Transparency – Ensuring accessible design; avoiding bias in data; being clear about how AI decisions are made.
Efficacy – Building in measurement, feedback loops, and evaluating outcomes to test that AI-enhanced features do improve learning.
Why This Matters for Teachers & Students
Trust: You can confidently use our AI tools knowing they’re built with student safety, equity, and integrity in mind.
Better Outcomes: AI can help personalize learning and reveal gaps or misconceptions faster than traditional methods.
Efficiency: Automating feedback, resource suggestions, and performance tracking frees you up to focus on teaching.
Ethical Leadership: You’re equipping students with technology that doesn’t just teach content—but also models responsible AI use, which they’ll need in their lives.
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